Services: Sell Your Property

Jacobson Auction & Realty Co., Inc. is a full service Real Estate and Auction Company. Our mission is to provide our clients with a swift marketing process that will achieve top dollar value for their properties. Our expertise translates to seamless execution of a strategic marketing campaign to engage qualified local, national, and international buyers for our auctions. We create a concentrated marketing effort to maximize interest and expedite the selling cycle while still maximizing our client's profits.

icon_blue_man.jpg  Fill out our Auction Lead Form 
to work with an agent today and
learn more about us and
the auction method.

There are two auction formats that are commonly used by Jacobson Auction & Realty Co.; Absolute & Confirmation.

An auction allows price to be established by open and competitive bidding, creating true fair market value. 

Absolute Auction:

Sells to the highest bidder without minimum or reserve. Draws larger crowds and increased interest. Highest bid established by open and competitive bidding.

Confirmation Auction:

The seller has the right to accept or reject the highest bid price at auction. Highest bid established by open and competitive bidding.

 Benefits of an Auction:photo collage sold property

Time is money:
Seller’s want the best net value in the most reasonable time frame and buyers want the property at a fair price with the least inconvenience. This is the marketplace of an auction which creates mutual benefits that enhance value for all parties involved.

True Value:
Traditionally speaking, there are many ways to determine property value. Comparable property, recent sold, CMA, BPO, & Appraisals. At Jacobson Auction & Realty Co., the true value of real estate is what a buyer will pay now and what a seller will accept now in an open, fair and competitive environment.

Auction Fever: The competitive environment of an auction creates excitement, enthusiasm, and a general desire to win the bidding which will bring higher prices. No more will the seller deal with long drawn out negotiations that could fall through in the end.

Direct Marketing
: Auctions are a set time and place that is advertised to the public when a property is to be sold. Auctions bring the buyers out of the woodwork. The people are real buyers who are interested, motivated and have the required funds or credit to buy now.

Low Cost: The only cost to the seller is the marketing fee. This cost ranges and is individualized for each client. Sellers increase their return on investment because other costs such as the Closing, Doc Stamps, and Commission are all paid for by the buyer.


What to Expect after
Signing Up...
Character Calendar Day One:
Execute auction agreement, Photograph Property, Gather all relevant marketing material and facts regarding property, Order Auction Signs.

Day 2-7:
Prepare All Marketing Material, Sign on Property, Brochure to Printer, Ads to Newspaper, Internet Copy to Webmaster, First advertising release. Bidder Registration Opens. Drive-by inspection of property and signs.

Day 10-17:
Realtor Mailing List and Neighborhood Alert  Brochure, Second Advertising Release, Continue Bidder Registration, Drive-by inspection of property and signs. 

Day 18-24: 
Auction Reminder Newsletter. Bidder Registration Approvals. Final Advertising Appears.
Drive-by inspection of property and signs. 

Day 30: Auction Day

Checklist boxes 

Property Management

Jacobson Auction & Realty Co., Inc. Property Management Information

Local Expertise. National Standards.

Whether you need property management services for a single home, multiple homes, an apartment complex or a far-reaching institutional portfolio, your goals are the same: to keep your
property consistently filled with reliable tenants and to get the best return on your investment.

What we aim to:

  • Avoid costly mistakes
  • Maximize rental revenue
  • Minimize inefficiencies
  • Create long-term stability

Not all property managers are created equal. It can be an unscrupulous industry, and even well meaning property managers may simply not have the resources to help you in today’s rental market.

Jacobson Auction & Realty Co., Inc. Property Management Team wil provide you with the following:

·  Local expertise: Your property manager must be a local expert when it comes to market rates in various local neighborhoods, the best advertising outlets in the area and how to make sure you are in compliance with local and state codes and landlord/tenant laws.

·  Fairly priced: With no hidden cost: A discount property manager can cost you when it comes to longer vacancies, more expensive maintenance, legal problems and costly mistakes. Saving a few dollars a month in management fees can sometimes cost you hundreds—even thousands—over the course of the year. The right property manager won't always have the cheapest fees, but will always get you a better return in the long-term.

· Strong marketing strategy:  Ask your property manager where your rental unit will be advertised, and expect a lengthy answer. In today's market, faster leasing depends on being everywhere at once—online listings, local papers and venues, attention-grabbing signs and more should be included for every vacancy, and in place in less than a week.


Jacobson Auction Co: Broker Referral Program

Broker Referral Program: Brokers throughout the country are forming to take advantage of the benefits that auctions create for all parties involved in the transaction. Brokers realize a portion of their clients can benefit from an aggressive auction marketing program. Often times, the properties that have been stagnant on the market or perhaps are expiring soon are great candidates for an auction. When a time sensitive sale is needed, an auction is the preferred method. With the ability to maximize interest and force the market to respond, an auction creates a competitive “closing tool” within a consentrated timeframe.

Potential Auction Properties Include

Often a listing broker realizes that the property they are attempting to sell is encountering one or more of the following obstacals:

  • The property is not easily valued.

  • The property is encountering resistance in the marketplace.

  • Your listing has languished on the market, generating no qualified traffic.

  • Your client is motivated by the timing of the sale.

  • Your listing is expiring and your client is seeking alternative methods of marketing going forward.

  • Potential buyers for a property have been identified but lack motivation to buy now and you are seeking a tool to motivate immediate action.

  • You are challenged by a client who seeks to sell a portfolio of properties all on the same day.  You know that selling the portfolio one at a time to different buyers will achieve a higher price, but you dont know how to merge these two concepts.

These situations are ideal for marketing and selling property via auction. When real estate brokers choose to refer properties to Jacobson Auction Co., that are suited for sale at auction, these brokers can earn fees equal or even above the normal commissions they would earn representing the seller conventionally. Another key difference is that a commission can be earned in as little as eight to twelve weeks, instead of often months or years on the traditional market.

Working with Jacobson Auction Co.

Real Estate Brokers are embracing auctions as a means to expand their income opportunities. This is accomplished through a variety of methods that benefit their clients. Contact us today to discover how a relationship with our company can benefit you, and your client.

How to represent a buyer at an auction:

To qualify as a "Buyer’s Agent" and earn referral fees, a few simple steps must be followed:

Step One: Review the terms of sale for each particular auction as they relate to Buyer Broker Participation.  Terms do vary from auction to auction.

Step Two:  Be a licensed real estate agent in the state in which the property is located, or if licensed in another state, comply with the licensing laws of the state in which the property is located.

Step Three: Register the client by mail, fax, or email with Jacobson Auction Co. The Jacobson Auction Broker Registration Statement must be signed by both the buyer’s agent and the client confirming the Buyer’s Agency relationship. This letter must be received no later than five business days prior to the auction date. Ensure that the registration letter is received before the Buyer contacts the Seller or auctioneer, and before any inspection of a property by the Buyer.

Step Four:  If an open outcry auction, attend the auction with the client.

Step Five:  Assuming that you client is the highest bidder and the sale closes you will have earned a referral fee!




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